Saturday, November 10, 2007
Product Red is a compilation of "Red" companies that support AIDS awareness and relief initiatives through their sale of Red products. A portion of proceeds from "Red" sales bring medicines to those who suffer from AIDS around the world. The company describes themselves not as a charity, but as a business model, allowing consumers to buy the products they need while saving lives at the same time.
Subscribe to:
Post Comments (Atom)
2 comments:
This is a really cool idea from all companies who are involved with Product Red. I hope that one day, L'Oreal can get involved with this endeavor or even start something similar to support skin cancer research. Check out my blog for more information about their upcoming makeup palette where a portion of the proceeds will go toward skin cancer awareness.
I love the Product Red campaign! It would be great if the Bellagio hotel could donate a portion of the proceeds to benefit AIDS research. Check out my blog for more information on the Bellagio hotel's 10th anniversary party.
Post a Comment