Product Red is a compilation of "Red" companies that support AIDS awareness and relief initiatives through their sale of Red products. A portion of proceeds from "Red" sales bring medicines to those who suffer from AIDS around the world. The company describes themselves not as a charity, but as a business model, allowing consumers to buy the products they need while saving lives at the same time.

Two classmates blogs

The first blog that I looked at was about American Eagle Outfitters and the recent protests affecting their company. This blog discusses reasons why the public is upset with American Eagle Outfitters and offers links to websites of protest groups and labor unions. It also offers links to blogs about the company's responses to these protest and marketing campaigns.


The second blog was about L'Oreal Sun makeup . The blog was created to discuss L'Oreal's promotion of a new makeup palette that will raise money for skin cancer research. Most posts discuss different trends in fashion and makeup and offer links to both websites and blogs that discuss everything from top beauty companies to the best eyeliners and lipsticks.